Speedway Touts ‘Transformed’ Main Street

May 16, 2012

InsideINdianaBusiness.com Report

The Speedway Redevelopment Commission says visitors for this year’s Indianapolis 500 will see new dining and entertainment attractions in the town. The organization says the new Dallara facility has helped attract new investments in the heart of Speedway.

As Main Street redevelopment creates a dynamic, vibrant downtown in Speedway, visitors in May now have even more reasons to visit than the 2.5-mile oval. Anchored by the new Dallara facility, Main Street in Speedway now offers new dining and entertainment attractions for race fans and their families, lining streets with infrastructure overhauls.

“Speedway’s Main Street has benefited significantly from the Dallara facility,”¯ said Scott Harris, executive director of the Speedway Redevelopment Commission. “The anchor tenant helps us every day in business development conversations to attract new investments on Main Street, including local shops, restaurants and businesses.”¯

Motor Sports Entertainment Attractions and Business Development

The Dallara facility, which also serves as the home of the IndyCar Experience, was completed in November 2011 and continues to see additions to the interior. Construction includes an automotive production area, a quality control and technical section, an engineering center, an interactive area, a restaurant and a state-of-the-art driving simulator. Prior to moving into the new facility, Dallara operated from the Motorsports Technology Center on Main Street, where it completed testing of the 2012 IZOD IndyCar Series Safety Cell.

One of the first racing industry enterprises to join the Dallara team on Main Street will be the Sarah Fisher Hartman Racing facility, which announced its new location in December 2011. The team will be adjacent to the Dallara facility to the north and construction will begin on the new headquarters this summer.

Additionally, GRand Solutions, a nationally recognized public relations and marketing firm focusing on motor sports, has moved to Main Street to capitalize on the proximity of major motor sports partners.

New Dining Experiences

With increases in economic activity from the motor sports industry, several new restaurants have opened along Main Street with a plethora of offerings. These additions complement the long-time mainstays of Main Street like Dawson’s on Main and Charlie Brown’s Pancake House.

For pizza lovers, Johnny Bueno’s provides high-quality pizza, breadsticks and paninis while providing a family friendly atmosphere with work from local artists throughout the restaurant. The location opened on Main Street in September 2011.

Inspired by the revival of Main Street, business owner and photographer Karen Vance will open a franchise of YogĆ¼Latte, a frozen yogurt and coffee shop, in late May.

“My favorite part of working in Speedway is the small-town feel and the great location,”¯ Vance said. “When I looked into frozen yogurt shops that I could own in Speedway, I realized YogĆ¼Latte would be the perfect fit.”¯

The yogurt and various toppings are self-serve and priced by the pound. The store will offer eight different flavors of yogurt, changing about twice a week as well as seasonally. The menu also includes coffee and coffee-based drinks such as espressos and lattes.

Local Quality of Life and Infrastructure Improvements

As part of efforts to increase overall quality of life for the residents of Speedway, the Community Westview Health Pavilion broke ground during a ceremony on May 9, 2012. The new facility will provide increased access to health care in Speedway and surrounding neighborhoods on the west side. The 40,000-square-foot facility at the corner of Main and 10th streets will offer primary care, imaging, infusion and physical therapy service and other health services. The expansion will bring about 50 jobs to the area.

The Main Street Reconstruction Project completed in 2011 brought wider sidewalks, bike paths, raised intersections, curb bump-outs and artistic flair, such as street signs and manhole covers, to Speedway. The SRC was awarded a Monumental Achievement Award for the project at the 34th annual Monumental Affair Community Awards, presented by Keep Indianapolis Beautiful Inc. on Nov. 9, 2011.

With the reconstruction of Main Street, the SRC installed new green infrastructure to improve storm water management. Rain gardens are now located on the east side of the street to capture rainwater and reduce run-off. To effectively manage storm water in an environmentally friendly way, the SRC installed green gutters and porous pavement, which help slow down, filter and absorb storm water.

The Gilman Infrastructure Project was also completed in September 2011, including the installation of new storm, sanitary and water systems along Gilman Street, a cross street of Main Street.

The project also created a new corridor street near Main Street, which was named Allison Way in recognition of Allison Transmission’s global headquarters and company founder James Allison. One of the original four founders of the Indianapolis Motor Speedway, Allison envisioned Speedway as a thriving community built upon the town’s unique history through motor sports.

Construction on the 10th Street Realignment Project has started with work on subsurface utilities. Road construction will begin in June and be complete by the end of the year. This project is a collaborative effort of the State of Indiana, local MPO, City of Indianapolis and the Town of Speedway. The realignment project will create a safer environment for Allison Transmission employees and provide space for future expansion.